After meeting with our partner Semper, I was tasked with producing a creative brief to be distributed internally amongst team-members. As part of the creative brief, I took it amongst myself to create a pretty cool and idea generating mood board.
In the best cases, a creative brief is a document created through initial meetings, interviews, readings and discussions between a client and designer before any work begins.
Throughout the project, the creative brief continues to inform and guide the work.
Take a gander...
